"Wond’ring aloud"

Hi, I'mDon Christoff

Agent of Change


Heroic Imagination Project

Category: Support
Organization:Heroic Imagination Project

Today, HIP’s mission is rooted in the findings of social psychological experiments of Asch, Milgram and Zimbardo, among many others. These experiments, as well as myriad heinous acts throughout history, reveal the “banal” side of evil, as described by Hannah Arendt. No one is exempt from the possibility of being coerced by the dark side of human nature.

However, the reverse also appears true. The “banality of heroism”, an idea first explored in a 2006 article written by Dr. Zimbardo and Dr. Zeno Franco, is a guide for HIP’s work, suggesting that each and every seemingly ordinary person on this planet is capable of committing heroic acts.

From this core belief, the Heroic Imagination Project was born with a mission to use important findings in psychology to equip ordinary people of all ages with the knowledge, skills, and strategies necessary to choose wise and effective acts of heroism during challenging moments in their lives.

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We train everyday heroes.